ADELLE X HIAN TJEN
for AHVAGARY COLLECTION
Adelle Jewellery, known for its exquisite craftsmanship, together with Hian Tjen, a revered wedding dress designer, wove a tapestry of enchantment — giving birth to the Ahvagary Collection.
This collaborative masterpiece unveiled a captivating story as Adelle Jewellery introduced their latest wedding ring collection, a testament to the timeless allure of love and the remarkable beauty that unfolds when two souls unite
In a realm where timeless
elegance met contemporary flair,
the stage was set for an
extraordinary collaboration.
Our team was approached to craft a jewelry
box and PR package for their highly
anticipated collaboration.
Immersing ourselves in the essence of Hian Tjen's clean and sleek design philosophy, we embarked on a creative journey to bring his vision to life.
The jewelry box became our canvas, embodying elegance and sophistication. Its pristine white exterior, accentuated by a touch of gold, spoke volumes about the collaboration's exclusivity.
But the true embodiment of Hian Tjen's signature aesthetic lay in the custom resin lid, meticulously crafted to mirror the fluid drapery style that defines his iconic dresses.
As the launch event approached, our team took meticulous care in designing the PR package, which served as a formal invitation to the gathering of influencers and fashion enthusiasts.
The PR package became a work of art, carefully constructed with layers of semi-translucent paper that exuded elegance and mystery. A teasing LED strip hinted at the infinity room awaiting at the launch event.
*Campaign Photo Credits : Adelle Team
Discipline
Date
PRINT, MERCHANDISE
2023